Watch Kennel-Rehu’s customer story on video
Kennel-Rehu operates a one-of-a-kind business model in Finland. Their locally produced, additive-free meat for dogs is made in Siltakylä, Pyhtää. Products are sold primarily through an online store and delivered directly to customers using the company’s own mobile shops. These vehicles follow regular routes, stopping at over 200 locations from Rovaniemi to Hanko.
With Odoo, Kennel-Rehu gained a business management system that adapts to every part of their operations. In the video, Business Director Pauli Toikka and Marketing Lead Heidi Rantanen share how Odoo has transformed their day-to-day work.
Legacy systems were running on borrowed time
Kennel-Rehu decided to overhaul their ERP system when their old tools began to slow things down instead of supporting operations. Outdated technology, a clunky interface, and sluggish information flow created daily challenges. Retrieving data could take up to two weeks, and important insights often fell outside reporting altogether.
Processes were handled manually. Paper notes were common, and four separate systems were running side by side—some with no documentation left. Maintaining these systems was risky and inefficient.
The goal was clear: better overall control. Real-time business insights, less manual work, and data-driven decision-making were top priorities. Cost-effectiveness was also key—upgrading the old online store alone would’ve cost more than half the price of the entire Odoo project.
Odoo and SprintIT delivered exactly what was needed
Odoo was chosen as the new ERP system. SprintIT stood out with their deep knowledge of route-based delivery models. Right in the first demo, they showed how Odoo could support Kennel-Rehu’s unique logistics.
“We were initially very doubtful whether our route-based transport could work in Odoo at all. SprintIT convinced us right away. They showed us a working example in the first demo and built a brilliant, functioning solution.” – Pauli Toikka, Business Director
Other business areas were also smoothly integrated into Odoo. The online store became a seamless part of the system. No separate interfaces are needed for accounting or inventory, which simplifies system management and improves data reliability.
“With Odoo, we can instantly see what the customer ordered and whether the payment went through. Problems are now solved much faster than before. After we implemented Odoo, being able to see the customer’s shopping cart and orders in real time has made a big difference. We can now resolve issues much faster than before."
– Heidi Rantanen, Marketing Lead (in the picture with Hanna from customer service)
All operations in Odoo: one system, one view
Kennel-Rehu now runs its entire business through one system. Odoo covers:
- the online store, supporting features like stop point selection and order scheduling
- production planning and batch tracking of raw materials
- warehouse management and inbound logistics
- transport route scheduling and historical data
- point-of-sale in mobile shops and the Pyhtää store
- reporting and accounting, all in one system
Having everything in one place means lower maintenance costs and better oversight.
Smooth deployment, fast results
The project was rolled out in phases under the guidance of SprintIT’s experienced team. Deployment was smooth and flexible.
“The go-live was surprisingly painless. SprintIT assembled a skilled team just for us.” – Pauli Toikka, Business Director
Within a few weeks, the system was in daily use. In three months, many processes had already improved.
"With Odoo, we were able to implement barcode scanning at our pick-up locations, which has been a major improvement. Orders are found instantly – no need to guess names anymore." – Heidi Rantanen, Marketing Lead
Clear benefits include:
- real-time reporting for faster reactions
- saving days of work each month through automation
- improved customer service with full visibility into customer data
- automated bookkeeping from all sales transactions
- easier, more cost-effective online store management
The financial savings are also significant: several thousand euros per year, with even more potential in the future.
SprintIT continues as a long-term development partner
SprintIT earned praise for clear project leadership and understanding of Kennel-Rehu’s business. The collaboration didn’t stop at go-live. It continues through ongoing development and ideation.
“When we had an idea of how things should work, SprintIT already had a solution ready by the next week. They really listened to us.”
– Pauli Toikka, Business Director
Next up is enhancing the customer experience. One idea already in the works: allowing customers to check vehicle locations and live inventory in the webstore. Odoo has the technical capabilities for that.
“SprintIT was the only one technically equipped to implement our business model. What matters most to us is that the system works in everyday life—not just in reports.” – Pauli Toikka, Business Director